Launching a decentralized finance (DeFi) project is a hefty feat. From gathering community support to utilizing the correct channels that help to get your message out there, there are a lot of steps to think about.
As a project leader, you might have big visions for the future of your DeFi platform, but without a pathway to get your project publicity, you’ll have a hard time getting anywhere.
By bringing in a crypto-focused marketing agency, you’re able to draw upon the experience of some of the greatest thinkers in the blockchain space, using their creative prowess and expertise in the industry to propel your project onwards.
In this article, we’ll be exploring exactly how a crypto-focused marketing agency can radically increase the success of your DeFi project, documenting the top three reasons. Let’s get right into it.
Blockchain Marketing Agencies Have Knowledge of Crypto PR Channels
While often held in similar regard due to a general idea of what marketing is, traditional digital marketing and blockchain marketing are far from equal. Especially when it comes to launching a DeFi platform, using tactics associated with traditional marketing streams will often fall flat. This even expands into the very channels that are used within these distinct campaigns.
With over 2.91 billion active monthly users, Facebook is one of the primary locations where traditional marketing managers will focus their campaigns. However, when it comes to creating a campaign that’s linked to blockchain technologies, the history of crypto actually makes Facebook one of the least favorable locations to advertise.
After a range of large rug pull scams related to cryptocurrency throughout 2017 and 2018, with over $680 million being stolen in the first few months of 2018 alone, Facebook issued a total ban on cryptocurrency advertisements. While this ruling was eventually repealed over the following years, it did irreparable damage to Facebook as a marketing channel for blockchain campaigns.
In its absence, new avenues like Steemit and Reddit began to open up, paving the way for crypto marketing managers to find creative ways to get their campaigns out there. Due to the now vastly different pathways that blockchain marketing takes from traditional marketing avenues, turning to a crypto marketing agency like MarketAcross, with years of experience, will grant you a team of experts that actually know the field.
A crypto-focused marketing agency will be able to craft a campaign and launch it in places that actually draw traction within blockchain-based communities, helping your campaign to land with the right audience.
Crypto-Focused Marketing Agencies Understand the Power of Community
The difference between a successful DeFi product launch and a platform that’s left without a user base is a sense of support from the crypto community. Rallying community participation is a difficult feat. However, crypto-focused marketing agencies are experts in this exact practice, helping to penetrate into the community and create a sense of community support around your project.
From framing the personal benefits of your DeFi platform for a user to creating a social presence that users engage with, blockchain marketing agencies are experts at creating a community following. If you want to ensure that your campaign is well received, and that your project has an influx of users, partnering with an agency is an excellent way of doing so.
Equally, due to contacts with large-scale cryptocurrency news outlets, a marketing agency is able to get your name out there, getting more eyes from the community on your brand. Over time, this will convert into familiarity, which will pay off in troves when it comes time to launch.
Crypto PR Services Can Tailor Your Personal Brand
Following the aforementioned history of scams that blockchain unfortunately has, any project launched within this industry has to have a much greater sense of community behind it. One of the founding principles of your campaign should be transparency, with open information about your project being available to appease people’s minds.
A crypto-focused marketing agency will understand the importance of transparency, helping you to shape your personal brand into something that is accessible for everyone. From building a homepage and blog that actively communicates the core of your project, to ensuring complete search engine optimization across all of your pages, an actual marketing agency knows how to cover all of the needed bases.
If you’re in the early stages of launching your DeFi project, you need to ensure that your brand effectively communicates your vision. With years of industry experience, leading crypto marketing agencies will be able to help you hone your brand into something that catches people’s attention and gives them all the information they need.
Final Thoughts
Launching, managing, and scaling a PR campaign is no easy feat, especially within a community that’s so naturally untrusting like that of the blockchain scene.
If you’re looking to smash your campaign out of the park, garner community support, and utilize the correct communications channels, then you’re more likely to have success when partnering with a crypto-focused marketing agency that knows what they’re doing. Best of luck with your future campaigns!
