SEO vs SEM: Creating SEO Campaign Worth 10x SEM Value in Forex Trading
Friday,01/10/2021|08:45GMTby
FM
We helped a clients to improve their keyword ranking and SEO traffic, which now is worth 10x SEM cost.
FM
About the Client
Our client is 55brokers.com, a Forex & CFD broker review site. And, they have given us the consent to publish this article.
Before we took over (data from ahrefs.com only, and not from Google Search Console or Google Analytics ):
Date: 1st August 2020
Organic Traffic: 11,901
Organic Keywords Ranking:
#1-3 position: 354
#4-10 position: 1808
Traffic Value: US$ 26,916
The results now (data from ahrefs.com only, and not from Google Search Console or Google Analytics):
Date: 31st August 2021
Organic Traffic: 24,474
Organic Keywords Ranking:
#1-3 position: 838
#4-10 position: 3005
Traffic Value: US$119,999
That’s over 100% growth in organic traffic and 300% growth in traffic value in 12 months. So, how did we do it?
Search Intent
We particularly focused on the keywords that traders have the search intent to open an account and trade, not the high search volume keywords like “EUR USD”.
“EUR USD” search intent is to see the exchange rate of EUR/USD, not to open a trading account. On the other hand, people searching the term “ECN forex brokers“ are clearly looking for a broker offering an ECN account and, ultimately, want to open an account with a broker who offers ECN trading. These keywords bring a higher value in SEM bidding.
Number and Quality of Backlinks
Once we agreed on the focus keywords, we started to work on the backlinks. We focused on both the quantity and quality of the backlinks.
Quantity
When we took over the campaign, the client had 936 referring domains. This was a solid foundation and achieved over the past 3 years.
As we put in our efforts, we managed to grow it into 1770 referring domains, which is a net growth of over 800 referring domains in 12 months.
Quality
We focused heavily on the quality of backlinks and managed to get backlinks to our client website from several trusted websites. Some of the websites are:
wikipedia.org
news.yahoo.com
timesofisrael.com
zerohedge.com
forexfactory.com
….
These trusted websites come with high DR, usually over 70, and most importantly, they are in the finance niche. The backlinks from these high DR finance sites significantly pushed many keywords to the top 5 positions.
Position #0
Once we managed to push the keywords to the top 5 positions, we started looking into the featured snippet, which is position number zero on the Google result page.
We worked with the client’s content writers to update some paragraphs of all their articles. After 2 short months, we saw a jump from 76 featured snippets to 114, which is a growth of 50%.
About GEGA Media Services
GEGA Media Services is a digital marketing agency based in Cyprus. We are focused on helping Forex & CFD brokers with their SEO campaign and Media Buy campaign.
Do you need help with your SEO campaign or Media Buy campaign? Contact us for a call or schedule a meeting at iFX Expo at business@gegamediaservices.com.
About the Client
Our client is 55brokers.com, a Forex & CFD broker review site. And, they have given us the consent to publish this article.
Before we took over (data from ahrefs.com only, and not from Google Search Console or Google Analytics ):
Date: 1st August 2020
Organic Traffic: 11,901
Organic Keywords Ranking:
#1-3 position: 354
#4-10 position: 1808
Traffic Value: US$ 26,916
The results now (data from ahrefs.com only, and not from Google Search Console or Google Analytics):
Date: 31st August 2021
Organic Traffic: 24,474
Organic Keywords Ranking:
#1-3 position: 838
#4-10 position: 3005
Traffic Value: US$119,999
That’s over 100% growth in organic traffic and 300% growth in traffic value in 12 months. So, how did we do it?
Search Intent
We particularly focused on the keywords that traders have the search intent to open an account and trade, not the high search volume keywords like “EUR USD”.
“EUR USD” search intent is to see the exchange rate of EUR/USD, not to open a trading account. On the other hand, people searching the term “ECN forex brokers“ are clearly looking for a broker offering an ECN account and, ultimately, want to open an account with a broker who offers ECN trading. These keywords bring a higher value in SEM bidding.
Number and Quality of Backlinks
Once we agreed on the focus keywords, we started to work on the backlinks. We focused on both the quantity and quality of the backlinks.
Quantity
When we took over the campaign, the client had 936 referring domains. This was a solid foundation and achieved over the past 3 years.
As we put in our efforts, we managed to grow it into 1770 referring domains, which is a net growth of over 800 referring domains in 12 months.
Quality
We focused heavily on the quality of backlinks and managed to get backlinks to our client website from several trusted websites. Some of the websites are:
wikipedia.org
news.yahoo.com
timesofisrael.com
zerohedge.com
forexfactory.com
….
These trusted websites come with high DR, usually over 70, and most importantly, they are in the finance niche. The backlinks from these high DR finance sites significantly pushed many keywords to the top 5 positions.
Position #0
Once we managed to push the keywords to the top 5 positions, we started looking into the featured snippet, which is position number zero on the Google result page.
We worked with the client’s content writers to update some paragraphs of all their articles. After 2 short months, we saw a jump from 76 featured snippets to 114, which is a growth of 50%.
About GEGA Media Services
GEGA Media Services is a digital marketing agency based in Cyprus. We are focused on helping Forex & CFD brokers with their SEO campaign and Media Buy campaign.
Do you need help with your SEO campaign or Media Buy campaign? Contact us for a call or schedule a meeting at iFX Expo at business@gegamediaservices.com.
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Finance Magnates Annual Awards 2024 | FM Awards 2024 Highlights
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🎥Catch the best moments from the Finance Magnates Annual Awards Gala Dinner!
An evening where top names in finance came together to celebrate achievements, enjoy live music, and connect over a memorable dinner. Watch the highlights and feel the energy of our first gala in Cyprus!
Congratulations to all the winners for their dedication to excellence and leadership in the financial industry, including XM, Trading PRO, FP Markets, Deriv, FxPro, LATAM, Headway, ATFX, FBS, AMEGA, EC Markets, Axi
For more information about the 1st Finance Magnates Annual Awards, visit https://bit.ly/3Zb7wNz
#FinanceMagnatesGala #IndustryExcellence #GalaHighlights #FinanceMagnatesAnnualAwards #FinanceMagnatesAwards #CelebratingSuccess #FinanceCommunity
🎥Catch the best moments from the Finance Magnates Annual Awards Gala Dinner!
An evening where top names in finance came together to celebrate achievements, enjoy live music, and connect over a memorable dinner. Watch the highlights and feel the energy of our first gala in Cyprus!
Congratulations to all the winners for their dedication to excellence and leadership in the financial industry, including XM, Trading PRO, FP Markets, Deriv, FxPro, LATAM, Headway, ATFX, FBS, AMEGA, EC Markets, Axi
For more information about the 1st Finance Magnates Annual Awards, visit https://bit.ly/3Zb7wNz
#FinanceMagnatesGala #IndustryExcellence #GalaHighlights #FinanceMagnatesAnnualAwards #FinanceMagnatesAwards #CelebratingSuccess #FinanceCommunity
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether you’re in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
👉 Don't miss out – secure your ticket now at https://events.financemagnates.com/ZQEYy0?utm_source=youtube&utm_campaign=fmls24-awareness&utm_medium=video&RefId=MLS%3A24+Video+Promo
#fmls #fmls24 #fmevents #financemagnates #forex #payments #crypto #events #london #fintech #ai #generativeai #technology #onlinetrading #forex #investing #investors #tech
📣 Stay updated with the latest in finance and trading!
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether you’re in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
👉 Don't miss out – secure your ticket now at https://events.financemagnates.com/ZQEYy0?utm_source=youtube&utm_campaign=fmls24-awareness&utm_medium=video&RefId=MLS%3A24+Video+Promo
#fmls #fmls24 #fmevents #financemagnates #forex #payments #crypto #events #london #fintech #ai #generativeai #technology #onlinetrading #forex #investing #investors #tech
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
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