Up until now it was almost impossible to determine the marketing channels that were generating the most contributions
ICOs have raised over $5.8 billion already in contributions in Q1 2018 – by comparison, this is almost $2 billion more than the total contributions for all of 2017. With this rapid growth, there are numerous opportunities for companies to raise funds through an ICO.
Currently most ICOs employ a scattered method of marketing, where they “scatter” their marketing budget across as many channels as they can and hope that these channels generate a good return for them. This leads to overspending on some channels, and ineffective use of channels that bring actual revenue to the ICO.
Moving past ineffective marketing
The lack of a reporting system that can attribute the contributions raised to the marketing channels where they originate is a massive problem that leads to ineffective marketing practises, and fictitious ROIs.
This is now a thing of the past, as tokentarget, a full service Blockchain marketing agency, has launched a new tracking tool, designed to offer ICOs the ability to track contributions that are made to their projects. This is a breakthrough for ICO Analytics , as until now, it was almost impossible to determine the marketing channels that were generating the most contributions.
This tracking solution takes tokentarget a step closer to fulfilling its mission to provide the best possible marketing solutions to help blockchain-based projects succeed. The company’s team of highly skilled and experienced professionals, from the fintech, finance, investment banking and blockchain sectors, are committed to providing effective and measurable marketing services for blockchain and crypto projects to create a niche for themselves.
“This tracking is unique, and allows ICOs to work based on true ROI, rather than assumed ROIs based on traffic amounts and sources. Our tracking allows ICOs to adjust their marketing spend based on revenue generating results, leading to an optimised AD spend,” explained John Lewis, CMO of tokentarget.
Versatile solution suite
Having helped market some of the most successful ICOs in 2017, including trade.io, Sirin Labs, Loci and more, tokentarget has a keen understanding of providing tailor-made, turnkey marketing services for blockchain projects of all types, domains and sizes. Using this experience, tokentarget has filled the gap that is currently left by most analytical solutions.
The tracking solution is designed to track all marketing channels, not just traditional online marketing. This means, in addition to tracking paid search, social media and email campaigns, the system can be used to track bounty programs and influencer marketing.
The launch of such a powerful and transparent analytics tool is a major shift for the ICO industry and gives ICOs the power to control their marketing budget in the same way major digital companies have been doing for years.
Since launching in March 2017, tokentarget has helped over 40 clients raise more than $600 million from their ICOs. Through their full range of services, including strategy, branding, marcoms, channel marketing and business intelligence, they have helped launch ICOs in numerous verticals.
This includes Finance, Trading, Sports, Technology, Telecommunications, Energy, Advertising, Loyalty, Payment Services, Healthcare, Luxury Goods and VR. You can meet tokentarget later this month at the iFX EXPO in Cyprus on May 22-24.
Disclaimer: The content of this article is sponsored and does not represent the opinions of Finance Magnates.
ICOs have raised over $5.8 billion already in contributions in Q1 2018 – by comparison, this is almost $2 billion more than the total contributions for all of 2017. With this rapid growth, there are numerous opportunities for companies to raise funds through an ICO.
Currently most ICOs employ a scattered method of marketing, where they “scatter” their marketing budget across as many channels as they can and hope that these channels generate a good return for them. This leads to overspending on some channels, and ineffective use of channels that bring actual revenue to the ICO.
Moving past ineffective marketing
The lack of a reporting system that can attribute the contributions raised to the marketing channels where they originate is a massive problem that leads to ineffective marketing practises, and fictitious ROIs.
This is now a thing of the past, as tokentarget, a full service Blockchain marketing agency, has launched a new tracking tool, designed to offer ICOs the ability to track contributions that are made to their projects. This is a breakthrough for ICO Analytics , as until now, it was almost impossible to determine the marketing channels that were generating the most contributions.
This tracking solution takes tokentarget a step closer to fulfilling its mission to provide the best possible marketing solutions to help blockchain-based projects succeed. The company’s team of highly skilled and experienced professionals, from the fintech, finance, investment banking and blockchain sectors, are committed to providing effective and measurable marketing services for blockchain and crypto projects to create a niche for themselves.
“This tracking is unique, and allows ICOs to work based on true ROI, rather than assumed ROIs based on traffic amounts and sources. Our tracking allows ICOs to adjust their marketing spend based on revenue generating results, leading to an optimised AD spend,” explained John Lewis, CMO of tokentarget.
Versatile solution suite
Having helped market some of the most successful ICOs in 2017, including trade.io, Sirin Labs, Loci and more, tokentarget has a keen understanding of providing tailor-made, turnkey marketing services for blockchain projects of all types, domains and sizes. Using this experience, tokentarget has filled the gap that is currently left by most analytical solutions.
The tracking solution is designed to track all marketing channels, not just traditional online marketing. This means, in addition to tracking paid search, social media and email campaigns, the system can be used to track bounty programs and influencer marketing.
The launch of such a powerful and transparent analytics tool is a major shift for the ICO industry and gives ICOs the power to control their marketing budget in the same way major digital companies have been doing for years.
Since launching in March 2017, tokentarget has helped over 40 clients raise more than $600 million from their ICOs. Through their full range of services, including strategy, branding, marcoms, channel marketing and business intelligence, they have helped launch ICOs in numerous verticals.
This includes Finance, Trading, Sports, Technology, Telecommunications, Energy, Advertising, Loyalty, Payment Services, Healthcare, Luxury Goods and VR. You can meet tokentarget later this month at the iFX EXPO in Cyprus on May 22-24.
Disclaimer: The content of this article is sponsored and does not represent the opinions of Finance Magnates.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Finance Magnates Annual Awards 2024 | FM Awards 2024 Highlights
Finance Magnates Annual Awards 2024 | FM Awards 2024 Highlights
🎥Catch the best moments from the Finance Magnates Annual Awards Gala Dinner!
An evening where top names in finance came together to celebrate achievements, enjoy live music, and connect over a memorable dinner. Watch the highlights and feel the energy of our first gala in Cyprus!
Congratulations to all the winners for their dedication to excellence and leadership in the financial industry, including XM, Trading PRO, FP Markets, Deriv, FxPro, LATAM, Headway, ATFX, FBS, AMEGA, EC Markets, Axi
For more information about the 1st Finance Magnates Annual Awards, visit https://bit.ly/3Zb7wNz
#FinanceMagnatesGala #IndustryExcellence #GalaHighlights #FinanceMagnatesAnnualAwards #FinanceMagnatesAwards #CelebratingSuccess #FinanceCommunity
🎥Catch the best moments from the Finance Magnates Annual Awards Gala Dinner!
An evening where top names in finance came together to celebrate achievements, enjoy live music, and connect over a memorable dinner. Watch the highlights and feel the energy of our first gala in Cyprus!
Congratulations to all the winners for their dedication to excellence and leadership in the financial industry, including XM, Trading PRO, FP Markets, Deriv, FxPro, LATAM, Headway, ATFX, FBS, AMEGA, EC Markets, Axi
For more information about the 1st Finance Magnates Annual Awards, visit https://bit.ly/3Zb7wNz
#FinanceMagnatesGala #IndustryExcellence #GalaHighlights #FinanceMagnatesAnnualAwards #FinanceMagnatesAwards #CelebratingSuccess #FinanceCommunity
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether you’re in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
👉 Don't miss out – secure your ticket now at https://events.financemagnates.com/ZQEYy0?utm_source=youtube&utm_campaign=fmls24-awareness&utm_medium=video&RefId=MLS%3A24+Video+Promo
#fmls #fmls24 #fmevents #financemagnates #forex #payments #crypto #events #london #fintech #ai #generativeai #technology #onlinetrading #forex #investing #investors #tech
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether you’re in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
👉 Don't miss out – secure your ticket now at https://events.financemagnates.com/ZQEYy0?utm_source=youtube&utm_campaign=fmls24-awareness&utm_medium=video&RefId=MLS%3A24+Video+Promo
#fmls #fmls24 #fmevents #financemagnates #forex #payments #crypto #events #london #fintech #ai #generativeai #technology #onlinetrading #forex #investing #investors #tech
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!